Senior Full-Stack DeveloperBased in Toronto · Est. 2019

Storefrontsthat moveproduct.

Samuel Abera — I design & build fast, conversion-focused e-commerce for independent butcher, grocery, and specialty-food brands.

Real production sites, shipped end to end. Based in Toronto.

Samuel Abera
Available
for new
projects
About(A) — WHO

I build storefronts that sell for independent food, butcher, and specialty-retail brands across Toronto and beyond.

I'm a senior full-stack developer with 5+ years in production React and Ruby on Rails. At Grocer Box I build order-management and Shopify storefronts for food and grocery brands, 40-plus shipped, from scratch builds to custom Shopify apps when an off-the-shelf one won't do.

I like taking a problem end to end, from the data model to the thing someone actually taps, and keeping it as simple as the problem allows. Most of the work is unglamorous: figure out what's really needed, build something that holds up, then make it better.

Outside of work I'm usually building something anyway, an AI tool, a Shopify app, a small game, whatever I'm curious about that week. A lot of it never ships. I build because I like making things, and it's how I keep learning.

NowOrder-management at Grocer Box · a multi-location Shopify pickup app · a few weekend AI experiments.

Approach & Stack

  • React / Next.js Frontend
  • Ruby on Rails Backend
  • TypeScript Language
  • Shopify / Liquid Commerce
  • Docker / CI-CD Ops
  • Performance / CRO Growth

How I Work

(3) — PRINCIPLES
01

Understand First

Get the problem, the data, and the real user right before writing a line of code. Most bugs are just misunderstandings.

02

Keep It Simple

Proven tools and the least code that does the job. Clever is what someone has to decode at 3am.

03

Ship, Then Sharpen

Put it in front of real use early, then improve what actually matters instead of what's fun to polish.

Lab

(L) — SIDE PROJECTS
Shopify App

Location-Locked Shopping

Shopify app that locks a cart to one store's real inventory, so pickup orders never mismatch a location.

AI

AI Learning Coach

Adaptive learning tracks that assemble a personalized path to any skill, curated then guided.

AI

Polymarket Predictor

A dashboard that models and forecasts prediction-market outcomes from live signals.

Web App

Itinerary

Collaborative travel planner for building and sharing trips with friends.

Gamedev

BeamNG MapMaker

Tooling that turns real-world map data into drivable BeamNG.drive levels.

Mobile

Solitaire

Cross-platform Expo app with four full variants: Klondike, Spider, FreeCell, TriPeaks.

Contact(C) — SAY HELLO

Let's work
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